Use me up. September 13 2017


Use me up.

The textile industry is big, real big and its environmental impact is needless to say, significant. Seeing as how most of the 7 billion or so of us wear clothes, its easy to see why. But we’re a brand and we make clothes, we luv our clothes. Dilemma, hmm.

The onus is on us, as much as the big guys to make smart decisions and every little initiative counts. One such little initiative here at luvmother™ has been to collect all of the merino fabric scraps from the factory floor in order to keep them out of the landfill. We didn’t exactly know what we’d do next but had some ideas and have since found a number of creative solutions and partners interested in 'up-cycling’ our waste.

Amanda has found one great, beautiful way to make use of the extras, the handmade garland. A lot of luv went in to making this one and we want to give you a chance to win it!

To enter join our 'STAY IN THE KNOW' newsletter from the bottom of any page on our site. Follow our fb and Instagram accounts then stay tuned throughout the week for fun, extra ways to win!

Ze winner will be chosen at random Friday night, January 16... 2015.