Hello. Interested in selling or finding one of our excellent retail partners? Go ahead and send us your email, we'll drop you a line and we can go from there. In the meantime, all the best + thank you for checking in.
Beautiful, functional children's clothing in superfine merino wooland considered fibres. Keeping kids keeping on is our raison d'être.

Summer Studio Sale.

Studio sales are the best! We get to hang with our friends + their kids, put out the sample rack and offer some great deals on the collection...

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The details in Blue.

You can tell by the way our clothes fit and feel that a lot of time went into development, with an adjustment here, a refinement there and plenty of subtle details to make them just so...

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Backstage at the shoot.

One fine morning this summer we headed out across the Island of Montréal with the talented crew from Carrousel Productions to let our kids run amok...

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Transparency.

“It takes a lot to make a garment. Not just the bits we hear about – the designers, the brands, the shops...

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The Blanket & The Bag.

We made a blanket, a beautiful blanket but it needed a companion. So we made a bag, a beautiful bag…

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Use me up.

The textile industry is big, real big and its environmental impact is needless to say, significant. Seeing as how most of the 7 billion or so of us wear clothes...

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Why Merino?

A fabric that keeps you nice and warm yet is soo cool! For our first collection luvmother™is using soft, natural and highly functional merino wool...

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And away we go.

It is said that the last 5% of any venture or adventure is usually the hardest, the busiest and most challenging. Bringing luvmother™ to market has been no different except to add...

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